Fruna

Fruna is the oldest and most beloved delicacy of Peru. It was popularized to such a level that it marked an entire generation, even the name of the brand became the generic name of the category of chewable candies. While working on Brandlab Studio, we create an identity rescuing the iconic colors and elements of the brand, we work the illustrations of the fruit modeling plastiline to give it a more modern, sweet and fun brand personality.

I Brandlab studio 2016 I

Design & Direction

A special typeface designed based on the main logo was also developed using different letter sizes to reflect the playful side of the brand in the product names without distorting its reading and maintain visual consistency in their logos.

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