I Infinito Consultores 2019 I
Design & Direction
Under the phrase "Plin y listo!" (Plin, that's it!), The simplicity of the digital product was reflected and solved the main consumer need, to immediately transfer money to their contacts.
A differentiated identity for the Banking brands in Peru was developed, taking advantage of the digital channel to give it movement and transmit fluidity. The system was complemented with illustrations that reflected the simplicity of the product and marked a difference between traditional banking identities.
