I Infinito Consultores 2019 I
Design & Direction
Max, a beauty center focused on the eyes, arrives at Infinito without having been renewed for 12 years. Competition, strengthened by the constant growth of the sector, forced Max to stand out as a brand.
The visual system, motivated by the art contained in the brand's service, is inspired by the paintings of Picasso and Kandinsky through lines and brushstrokes that play a leading role in the iconography. In addition, a natural photographic style was defined in which the personality of women is highlighted.
"After a month of implementing the new Max identity, our sales increased by 50%."
Mafe Magnoli - CEO of Max
