Freelance 2018
In the research of the project, a unique value was identified in the people involved in the conservation of the Lomas. Beyond UNDP intervention, it was the residents themselves who protected these natural places with their own hands and on a voluntary basis.
This led to the development of the tangible concept in the logo: "Natural Guardians of the Hills"
For the logo the shape of a shield made by the hills themselves was used thus representing the guardians of Las Lomas, and so the flower of "amancaes" as the main emblem, this being the representative flower of Las Lomas.
A graphic system was developed to communicate the diversity of the Lomas and thus generate awareness and visibility on the protection of these spaces and achieve long-term conservation.
In addition, the topographic system used to identify a hill as a graphic support element for the brand was applied, thus generating a direct visual link with the project.
