Miniz

MINIS is a Peruvian retail-company for kids, they wanted to convey how its garments could be part of the daily life of children and generate as many positive feelings as possible thanks to its quality and clothing manufacturing. The brand concept was developed based on the diverse emotions that children express when they feel free and in total comfort while using the brands products.

I Naming I Branding I

MINIZ - INDUMENTARIA INFANTIL

To begin with, a rethinking of the name was proposed since the syntax and phonetics of the original name did not generate remembrance, but rather confusion when reading or being pronounced. Therefore, the reading and the phonetics of the name were simplified, reducing grammatical symbols and redundant letters, maintaining the initial concept so as not to lose the presence already generated in the audience. Giving rise to the new name "Miniz", making greater emphasis on the user to whom the brand is directed: The "mini-customers".

A personalized lettering for the brand was developed in order to be able to merge the concept of the brand with the naming, using the wordmark to express the diverse emotions of the children when using the product. Thus achieving a visual reminder between the logo and its graphic elements.

After seeing these two elements together it is now impossible to see the wordmak without thinking about Miniz's faces.

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