Blue Dots

Agrokasa, the world's leading Peruvian agro-industrial company, had the objective of developing a brand specialized in blueberries. The brand must not only differentiate itself visually, it needs an original personality that allows it to convey status and thus express the quality of the product. The design goal was to evoke freshness, practicality and naturalness.

I Infinito consultores 2018 I

Based on the company's meticulous selection process and environmental responsibility, the brand idea is inspired by the unrivaled ‘natural selection’ of blueberries from the bluebirds in the growing area. We work with the logo and lettering accompanied by this blue bird as a character, which selects the best berries for the consumer.

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