Idem

Idem is a Peruvian institute of law focused on providing quality education for young people of all socioeconomic levels. That is why it was given the name under the Latin pronoun Idem which means "the same" reflecting inclusivity as the goal and the philosophy of the brand in offering the same resources, values, opportunities and the same future to all.

Freelance 2016

The construction of the isotype is based on the fusion of three elements: a heart  symbolizing the passion and value for people. an intersection made inside the heart representing inclusion and integration. and finally a shield containing all these values and keeping them as a badge for the institute.
tHE IDENTITY SYSTEM WAS CREATED BASED ON the intersection concept and aesthetics as it's the most meaningful element of the badge and the brand. it is used not only to represent inclusion but to unify the common beliefs and thoughts  the institute and students have, as passion, justice, progress, etc.

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